Sunday, March 14, 2010

Do you know what your Bio is up to?

Do you know what your Bio is up to?

Hello all! A few months ago, I resolved to have more blog postings. I promptly followed this up by being silent online, go figure! While the heart is in the right place, the fingers sometimes lack motivation to type. I just wanted to let the fellow TQs know I am learning and do not want to let the ladies down!

Recently did a minor overhaul on the website, www.rapturemassage.com. My website is very basic, I will be first to point this out, but Web.com provides an affordable layout for my needs at this time. In the future (hopefully sooner than later) I will be replacing it with a more jazzy site. I re-wrote much of the verbiage and moved some photos around, no heavy lifting.

During the overhaul, I was bouncing ideas off of fellow spa professionals I work with (the chaps at Beleza Spa in Chelmsford MA are really wonderful professionals and friends!) and got advice that my Bio page was TOO in depth and too personal. HUH? TOO in depth?

When I originally wrote the Bio page, I felt that I should let my prospective clients know a little about me, including something about my family. I don't believe I was too deep in the information I gave, but I wanted to connect on a personal level to visitors. I think this idea came from the fact that, currently, I am a small mobile massage company with exactly 1 masseuse (yep, that'd be me!). My husband is co owner with me and does a wonderful job scheduling clients. He also takes care of the obtaining products we use, transport, and set-up/break-down on job sites. However, I am the one who performs the actual massage work.

It was suggested to remove much of the 'personal' information referring to my off the job life. I fully understand the suggestion, and have trimmed down the information greatly. I did look online to many massage sites, as well as pro fitness sites (companies and individuals) and found a good percentage had 'in depth' bio pages, such as I had. Many others had Bios much like what had been suggested to me.

I opted for the trimmed down version at this time. Has anyone else had this cross their minds? Are we missing out on a more personal connection with our clients?

The Blondernaut contemplates....

No comments:

Post a Comment