Chris Brogan's Trust Agents

Possibly premature in my review, but I figured I should blog...establishing good internet habits and all.

When I initially saw Mr. Brogan's (hence after this refered to as 'Chris') book, Trust Agents, at Barnes and Noble, I was intriguied. We have the briefest of history, you see. We have spoken briefly and are linked on several different social media sites. We have not met in person yet, but he seems to be of a good sort. His media expertise and clout are unquestioned. (I honestly feel like David to his perverbial Goliath when interacting on twitter.)

My cynical side said "$24.95 for 250 pages??!!" This was a brief flash, mind you. The man, as stated above, has unquestioned prowess in his field.

I even hesitated to being writing this, as I have not completed the book. I have to give is a thumbs up regardless. It is a perfect guide to our social media world. It gives simple explanations. One even gets free suggestions on how to be more tech savy in how to use the internet, focusing on one's particular field.

Most importantly, for me anywhoo, is that it has begun to drive my mind into new areas. On more than one occasion already, I have found myself reading and saying (to self...which for a blonde is a big thing) "Wow, I hadn't thought of that" or "I have to try that to see if it works" and biggest yet "HOW can I apply that to massage therapy in general, and specific to my business?"

The third is most rewarding for me. Not that Chris has inspired me to want to change the massage therapy world (he inspires me, don't get me wrong) but he has ramped up my drive to make my mark in business...if any of that made sense, please let me know!

The most perplexing aspect of social media for me is that, for ME, it seems that the social media craze is more geared to other businesses, not mine. I don't see a lot of 'blueprints' out there as it applies to my field. Massage is hard to sell, let's face it. One is bringing, essentially, a stranger into their lives to TOUCH them....that requires trust.

Trust....oh! right Trust Agents! That brings me to a final point. As I said, I don't find a lot of blueprints as to how to use social media to 'push' massage or 'drive' prospective clients to me. However, there is a feeling I get from Chris's book that is very promising. That feeling is possibility! Chris's book is a blueprint for us all, it is very user friendly and, I think, applicible for all of us, whether we are selling real estate, or.....giving a chair massage.

Kudos Mr. Brogan. I will continue reading and learning......and bugging you!